"Implementing trigger-based marketing automation has helped us take a more strategic approach to lead engagement. Business Automation Solutions helped our company set up workflows that deploy targeted emails based on specific behaviors—such as visiting a key product page. This has allowed us to deliver timely, relevant content that supports cross-selling and moves prospects further down the sales funnel. What’s particularly valuable is that this system integrates directly with our GoldMine CRM. That connection enables us to capture engagement data within individual contact records, providing our team with visibility into who is interacting with what content and when. It also supports more informed follow-up by aligning sales and marketing activity around real-time insights. It’s a work in progress, but early results are promising. This integration, prepared by Business Automation Solutions, gives us a foundation to build more personalized, data-driven customer journeys while making better use of the CRM data we already have and ultimately helping us strengthen the connection between marketing activity and sales outcomes."

"The Trigger Automation solution, connected to my tracked email marketing data, has allowed my company to continue the conversation regarding client interest on a specific topic. If they click on a specific link within the initial email, they receive a follow up deep dive communication which includes information on how our organization can provide potential solutions and position us as a long term partner. In addition, as a membership based organization, one of the benefits of membership is to be highlighted in the follow up trigger emails that are sent. As a small business, this is a game changer for us.....and I don't have to think about it. It just happens automatically."