"The Trigger Automation solution, connected to my tracked email marketing data, has allowed my company to continue the conversation regarding client interest on a specific topic. If they click on a specific link within the initial email, they receive a follow up deep dive communication which includes information on how our organization can provide potential solutions and position us as a long term partner. In addition, as a membership based organization, one of the benefits of membership is to be highlighted in the follow up trigger emails that are sent. As a small business, this is a game changer for us.....and I don't have to think about it. It just happens automatically."