IntelliClick - How It Works

Take Your E-mail Marketing Campaigns To A Whole New Level

Click Tracking That Takes Action

IntelliClick^{^Ž}increases the power of your e-mail marketing campaigns by providing a simple way to track the interests of your message recipients. Newsletters, special announcements, upcoming events and special promotions can all benefit from responsive one click tracking. Your return from IntelliClick is optimized because you pay only for results tracked!

The IntelliClick^Ž hyperlink building wizard generates "intelligent" links for your messages. Clicks can be as simple a tracking where and when a web page was accessed or you can go further by alerting personnel at your company when specific web pages are accessed. Click here to see IntelliClick At A Glance (requires Adobe Flash Player).

One click options make it easy for your e-mail recipients to sign-up for upcoming events or request information. Eliminating the data entry burden of filling forms increase your marketing campaign response rates.

Creating an e-mail campaign takes just a few steps using contact information directly from Microsoft Outlook or your CRM application:

Create your e-mail message and insert "intelligent" hyperlinks using the IntelliClick^Ž hyperlink building wizard (example)
Use the Microsoft Outlook mail merge wizard we provide to merge a personalized message to those you select from your Outlook contact list (or use your CRM mail merge capability)
As messages are read by your recipients, IntelliClick^Žhyperlinks track their interests and take action based upon the type of "intelligent" link you have inserted in the message
Alerts are automatically generated and sent to those you designate; Follow-up communication to your customers and/or personnel can also be automatically sent as part of this process
Tracked information is integrated into your CRM application for further follow-up and future data mining*
Detailed reports provide you with complete contact details and metrics to allow you to measure which campaigns are effective

* Available for GoldMine & ACT!; integration with other CRM applications due for release soon

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