One of the biggest challenges email marketers face is what to say in their campaigns. It's easy to promote your products and services, and highlight what makes your business a suitable partner. But that isn't what your clients and prospects want -- or need -- to hear. During our 58 minute webinar, you will learn more about substantive content is and the steps to follow to develop a meaningful email program. You'll also hear ideas for maximizing the content you create and how to measure results.