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CANADIAN ANTI- SPAM LEGISLATION MANAGEMENT 

If your company uses email marketing within Canada OR you are marketing into Canada, IntelliClick's CASL Management Module helps you take advantage of Canada's Anti-Spam Legislation exemptions for implicit permission to help your organization broaden the audience you can reach. 

How The Solution Works

IntelliClick's solution monitors your database in "real time" to help your organization manage its Canadian email addresses. Explicit and implicit consent is monitored to enable or disable email addresses based upon CASL exemption rules. Sales orders and sales quotes, stored in your GoldMine contact history, are monitored and email addresses are flagged to be within the scope of the CASL regulations based upon implied consent exemptions.

Key features of the CASL solution for GoldMine include:

  • Isolate Canadian email addresses within your database
  • Set your own criteria for accounts to be excluded from monitoring
  • Track explicit permission and opt out with "one click" hyperlinks in email campaigns
  • Set and track expiry dates for email addresses that qualify for implicit permission
  • Interface sales and quote information from outside data sources
  • Use sales order, quote and interaction information stored in GoldMine history to manage implicit permission
  • Leverage the IntelliSend mass mailing and data integrity management module to send to valid email addresses

CASL Legislation Refence

MODULE OVERVIEW WEBINAR

LEGISLATION QUICK OVERVIEW

MORE ABOUT
THE LAW

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IntelliClick Software

Toll Free (USA): 888.827.5628

International: 847.291.7320

United Kingdom: 01454 334430

Email: info@intelliclicksoftware.com