Full Legislation Enforcement Began July 1, 2017 . . .
Are You Ready?
CRM Integrated CASL Management
Join IntelliClick Software and our special guest Derek Lackey,
President of The Direct Marketing Association Of Canada, as we present
"CRM Integrated CASL Management".
If
your company uses email marketing within Canada OR you are marketing into Canada, IntelliClick's CASL Management Module helps you take advantage of Canada's Anti-Spam Legislation (CASL) implicit permission exemptions to broaden the audience you reach.
Leveraging the power of
GoldMine CRM and
IntelliClick email and web site marketing integration, this CASL solution helps your company manage compliance of email addresses for
mass communication by carefully monitoring your contact history in "real time".
Complimentary Webinar Recording
During our 60 minute presentation you will learn more about:
Special Guest Speaker
We
are joined by Derek Lackey who brings a wealth of knowledge on the CASL legislation. In a distinguished advertising career of well over two decades, Derek Lackey has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands.
Derek is also President of the Direct Marketing Association of Canada and is considered a private sector expert in CASL - the new Canadian Anti Spam Legislation. He has written "CASL Compliance: A Marketer's Guide to Email Marketing to Canadians" to help organizations with their CASL compliance efforts.
Derek is Managing Director of -30-Strategic Communications, a marketing services company based in Toronto. Their CASL Keep™ program can bring an organization to full compliance within 60 days by executing the 5 stages of CASL compliance.