Measure Customer Engagement - Scoring Module (13 min)

View the latest IntelliClick tracking scoring capabilities which allow you to monitor customer engagement and trigger actions as you receive response to your IntelliClick managed email campaigns. As response is tracked to your GoldMine system, the scoring module tabulates values for opens, clicks, web navigation and overall total. You can trigger actions using GoldMine automated processes based upon threshold score levels you set. Leverage demographic and psychographic data in your database to further establish a priority for opportunities identified.