IntelliClick goes beyond the open or click and tracks all the pages visited once a recipient gets to your web site. This provides a better representation of interest level and helps prioritize your sales and marketing follow-up. One click "call to action" links further encourage a dialogue with your audience.
Call to action hyperlinks allow you to instantly
alert your sales team by email or text message (SMS) while your
recipient is still on your web site and showing interest. The ability to
provide literature or register for an event with just one click enhances
the likelihood of response and starts a dialogue with your audience.
Results are tracked in "real time" with the
IntelliClick web service that is installed on your CRM server. This
results are then instantly available on the contact record and
summarized through various reports and dashboards within the CRM system.
IntelliClick uses a fixed annual subscription fee
which is not tied to the number of contacts you track. Most ESPs (email
service providers) charge based upon the number of people you track so
the larger the overall audience, the more expensive it gets. Typically
if you are tracking more than 5-10,000 contacts across all your
campaigns, IntelliClick may actually be less expensive and offer more
capabilities for your investment.