Full Legislation Enforcement Begins July 1, 2017 . . .

Are You Ready?

CRM Integrated CASL Management

Challenged By The Canadian Anti-Spam Legislation?

Need An Effective Way To Broaden Your Use Of Email Marketing In Canada?   

Join IntelliClick Software and our special guest Derek Lackey, President of The Direct Marketing Association Of Canada, as we present "CRM Integrated CASL Management".
 

If your company uses email marketing within Canada OR you are marketing into Canada, IntelliClick's CASL Management Module helps you take advantage of Canada's Anti-Spam Legislation (CASL) implicit permission exemptions to broaden the audience you reach.

Leveraging the power of GoldMine CRM and IntelliClick email and web site marketing integration, this CASL solution helps your company manage compliance of email addresses for mass communication by carefully monitoring your contact history in "real time". 

 

Join Us For Our Complimentary Webinar

Wednesday, May 17, 2017

10:00 a.m. CDT

During our 60 minute presentation you will learn more about:

  • Challenges to real time CASL compliance tracking
  • Results from recent fines and what we can learn from them ("do's & don'ts")
  • New Private Right To Action and resulting class action lawsuits to watch for
  • Recent research on reaction to the law and degrees of compliance
  • Key benefits to using a CRM integrated solution for CASL compliance
 

Derek Lackey

Special Guest Speaker

We will be joined by Derek Lackey who brings a wealth of knowledge on the CASL legislation. He is the President & Digital Strategist at e10 egency. In a distinguished advertising career of well over two decades, Derek Lackey has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands.

Derek is also President of the Direct Marketing Association of Canada and is considered a private sector expert in CASL - the new Canadian Anti Spam Legislation. He has written "CASL Compliance: A Marketer's Guide to Email Marketing to Canadians" to help organizations with their CASL compliance efforts.

 

Derek is Managing Director of -30-Strategic Communications, a marketing services company based in Toronto. Their CASL Keep™ program can bring an organization to full compliance within 60 days by executing the 5 stages of CASL compliance.

Complimentary copy of
ebook will be available
only
to webinar attendees

 

Reserve a seat at our upcoming webinar on Wednesday, May 17, 2017 at 10:00 a.m. CDT.

Learn more about the IntelliClick CASL Management Module and how it will streamline the way you manage your Canadian email marketing campaigns.